Westfield | Australia
The Frontline, Fashion Season Launch
Task /
Create a fully integrated shoppable digital retail campaign with story-telling clips for paid & owned channels featuring ambassadors discussing sustainability, feminism and sporting achievements
Deliverables /
All social channels
Motion & Stills
Instore Digi-screens
Westfield site
Out of Home
PR & Print
Role /
Creative Director
Art Direction
Casting
Photoshoot
Behind-the-scenes filming & interviews
Campaign Rollout
