MYER | Australia
Spring Racing Australia
Task /
Generate a campaign featuring Race Day fashion for men, women & children with an aspirational & convivial tone of voice.
Create easy path-to-purchase style guide in a magazine format for customers to assemble the perfect race day look.
Deliverables /
Social channels; paid & owned content
Instore digi-screens
OOH
Street Furniture
EDM
Catalogue
Role /
Senior Creative Lead
Concept
Art Direction
Photo shoot
Design
Casting
Brand Guardian
Campaign Rollout
