Myer Australia | Feeling Good - Nationwide

Task
Launch a nationwide campaign spotlighting Northern European fashion brands. Focus on effortless styling and trend stories adapted to the laid back Australian lifestyle, delivered with a positive, feel-good tone.

Deliverables
Content for social media, email marketing, and in-store digital signage.

Role
Senior Creative Lead, Concept, Stylist Consultant, Art Direction, Photoshoot, Casting, Asset Finalization and rollout.