Westfield Australia | The Front Line Of Fashion - Nationwide

Task
Create a fully integrated 360 shoppable digital retail campaign with story-telling clips for paid & owned channels featuring ambassadors discussing sustainability, feminism and sporting achievements.

Deliverables
All social channels, Motion & Stills, Instore Digi-screens, Westfield site, Out of Home, PR and Print

Role
Creative Director, Art Direction, Casting, Photoshoot, Behind-the-scenes filming & interviews, Campaign Rollout