Westfield Australia | The Front Line Of Beauty - Nationwide

Task
Introducing new ambassador Robyn Lawley, promoting body positivity and diversity through a beauty and wellness content series featuring both motion and stills.

Deliverables
Social channels; paid & owned content, Instore digi-screens, Westfield site, OOH, PR & Magazine publications

Role
Creative Director, Art Direction, Photo shoot, Behind the scenes filming & interviews, Campaign Rollout