Myer Australia | Summer Content - Launch

Task
Plan and lead a content launch campaign built around a celebratory summer event-season shoot. Showcase occasion looks and introduce MYER’s newest ambassador, Indigenous model Sarsha Chisolm. Shape simple styling stories with movement and texture to deliver a fresh, upbeat tone across channels.

Deliverables
Versioned assets for paid and owned social, EDMs, and in-store digital screens.

Role
Senior Creative Lead across concept and art direction, remote photoshoot management across Melbourne and Perth, and end-to-end asset rollout.