Myer Australia | Layers of Me - Nationwide

Task
Create a fashion campaign which was personal, real & relatable. The emphasis placed on connection; with new & existing customers in a way which was meaningful & authentic through a diverse cast with stories to tell.

Deliverables
Omni-channel digital campaign, Social channels; paid & owned content, Instore digi-screens, EDM, OOH, Street Furniture

Role
Creative Direction, Concept, Art Direction, Photo shoot, Design, Casting, Interviews, Brand Guardian, Campaign Rollout.