Myer Australia | Autumn Winter Launch

Task
Invite customers to explore collections by creating a campaign that encouraged personal expression by leveraging a moment, a mood & dressing how you feel.

Deliverables
Social channels; paid & owned content, Instore digi-screens, OOH, Street Furniture, EDM, Print Catalogue

Role
Senior Creative Lead, Concept, Art Direction, Photoshoot, Layout & Design, Casting, Set Design, Brand Guardian, Line Management, Campaign Rollout