Istituto Marangoni, Industry Project | Des Phemmes

Task
Interpret the brand through a contemporary lens for Milanese luxury womenswear brand, Des Phemmes, led by Salvo Rizza. Draw on the raw aesthetics of 1990s photography and the enduring cultural iconography of Kate Moss to shape a clear creative platform.

Deliverables
A research-led creative pitch and a styled editorial photo shoot to visualize the concept. Supporting documentation to show method, references, and execution logic.

Role
Creative and art direction, styling, casting, photo shoot leadership, pitch presentation, print assets, production, and post-production.